Privacy Policy

Introduction

Welcome to Iris, your AI-powered tool for content creation, organization, and sharing. Protecting your privacy and securing your data is central to our mission. This Privacy Policy outlines how Iris collects, uses, and protects your information, empowering you with ownership and control over your data.

Iris is operated by Iris is You AB, a company organized under the laws of Sweden (reg. no. 559397-5112), with its registered address at Kungsgatan 20, 411 19 Göteborg. For the purposes of the General Data Protection Regulation (GDPR), Iris is You AB is the data controller responsible for the processing of your personal data.

Scope and Updates

This Privacy Policy applies to all users, end-users, and creators globally, including those accessing Iris through web, app, or other platforms. It complements our Terms of Use and Terms of Sale. We may update this Privacy Policy to reflect changes in legal, technical, or business developments. If updates occur, we’ll notify you via the platform or email, where applicable.

Data We Collect

Personal Data

  • Account information: Name, email address, and other contact details provided during account creation.
  • Content data: Files, playbooks, media, and other content you create, upload, or share.
  • Interaction data: Usage patterns, engagement metrics, and relationships within Iris.
  • Technical data: Device identifiers (e.g., IP address, OS, browser), network information.
  • AI training data: Inputs shared with your AI to improve personalization and performance.

Non-Personal Data

We may collect aggregated, anonymized data that cannot be used to identify you directly. This includes device type, software version, country-specific settings, feature usage, and general analytics. If such data is ever linked to personal data (e.g., through cookies or login info), we treat it as personal data.

How We Use Your Data

  • AI personalization: Improve your personal AI’s performance and relevance.
  • Service customization: Tailor recommendations and user experience.
  • Community interaction: Power engagement within dimensions and playbooks.
  • Product improvement: Analyze aggregated usage trends to build better features.
  • Legal and security compliance: Ensure regulatory compliance and platform integrity.

Album Explorer – Privacy Commitment

When using Album Explorer, your photos and videos remain entirely private. Iris does not access, view, process, store, analyze, or upload your photos or videos at any time. All media remains on your device and under your full control.

  • Your photos and videos are never sold or shared.
  • We don’t and won’t upload your media to our servers.
  • Your local files are completely invisible to us.

Privacy by default. Your data is yours. Always.